Fuelled by Nature,
Rooted in Family.
Nature’s Field Snacks is a family-owned business that began its journey in 1999, originally known as JJ Wellness Food Products. What started as a small operation grounded in a passion for healthy living has grown into a trusted name in wholesome snacking across Singapore.
Our Origins
Our founder, Jasmine Gan, was deeply inspired by the idea that what we eat should nourish and empower us. She saw the need for accessible snacks that are not just tasty, but genuinely good for the body.
With this in mind, she started crafting snack blends using only the highest quality nuts, seeds, and dried fruits — without artificial flavouring, excessive salt or refined sugars. Back then, this was uncommon, but she knew that to build something meaningful.
Our Belief
We believe that real food fuels real energy. What we feed our bodies can significantly impact our mood, focus, and stamina throughout the day. That’s why we focus on creating snacks that not only taste good, but also provide functional benefits — from protein and fibre to heart-healthy fats and essential vitamins.
Whether you're powering through work, school, or a workout — we’re here to support your wellness journey, one clean bite at a time.
